I looked at the third sector website www.jobs.thirdsector.co.uk to analyse the communication jobs to see if these required any sort of social marketing background. After reviewing about 15 jobs I have to say most of the jobs featured are geared to towards skills and qualifications primarily related to public relations. These include developing materials for publications , maintaining websites and communicating with media and developing campaigns. The jobs also required some sort of additional roles such as fundraising and recruitment of volunteers.
I have to wander where did I ever get the idea from that social marketing mightbe replacing PR. My follow classmates you don't have to worry your jobs are secure.
1 comment:
Of course our jobs are secured. I believe that the need for companies to employ skilled PR practitioners is growing. Unlike marketers, PR practitioners can devise cost effective but creative communication strategies for the client. This industry is not going down, instead practitioners are becoming more competitive and multi-skilled.
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